Mini Amsterdam launched a brilliant campaign to promote its Mini Cooper. The automotive company worked with Amsterdam-based UbachsWisbrun/JWT agency to come up with a campaign that’s literally out-of-the-box. Huge car-size cardboard boxes were left in various popular places of Amsterdam, as though someone had bought a brand new Mini Cooper and discarded the box it came in.
The idea behind this is that the Mini Cooper is so small and compact that it could fit right in a box. The car does seem like the perfect vehicle to navigate narrow streets and cramped parking spaces!