Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences. According to “Father of Advertising” David Ogilvy, his contemporary, Howard Gossage, said “advertising justifies its existence when used in the public interest – it is much too powerful a tool to use solely for commercial purposes.”
Public service advertising reached its height during World Wars I and II under the direction of more than one government. Here we have collated some of the most creative and brilliant public interest ads. Can you get the message from these ads too?
Global Action In The Interest of Animals: Plastic Bags Kill
World Wide Fund For Nature: Frightening vs. More Frightening
Your Skin Color Shouldn’t Dictate Your Future
Deforestation Continues With The Turn Of A Page
Terrorism-related deaths since 2001: 11,377. Tobacco-related deaths since 2001: 30,000,000
Elm Grove Police Department: Slower Is Better
Save Paper – Save The Planet
Air Pollution Kills 60.000 People A Year
Advertising Agency: unknown
Liking Isn’t Helping. Be A Volunteer. Change A Life
Bird Conservation: If You Don’t Pick It Up They Will
What We See When You Smoke
Animal Anti-Cruelty League: That’s Not A Football
Bangalore Traffic Police: Don’t Talk While Driving
Child Soldiers: It’s Not Happening Here, But It’s Happening Now
If you don’t help feed them, who will? Please call Concordia Children’s.
Torture Victims Are People Just Like You And Me
Stop The Violence: Don’t Drink And Drive
Premature Ending: “If you smoke, statistically your story will end 15% before it should.”
You can lose more than your patience.
Censorship Tells The Wrong Story
Distracted Driving: Think Of Both Sides
Every 60 Seconds a Species Dies Out. Each Minute Counts
Innocence In Danger: Where’s The Pedophile?
Sexual Predators Can Hide In Your Child’s Smartphone
Smoking Causes Premature Aging
You’re Not A Sketch. Say No To Anorexia
Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now
“To dramatize the issue of neglect, we placed mannequins dressed as children behind billposters. When the inevitable happened, we revealed a second message.” (Australian Childhood Foundation, JWT Melbourne)
What Goes Around Comes Around. Keep The Sea Clean
Tailgating Isn’t Worth It. Give Trucks Room
Sea Shepherd Conservation Society: When You See A Tuna, Think Panda
Sleepiness Is Stronger Than You. Don’t Drive Sleepy
See how easy feeding the hungry can be?
Causing Cancer By Yourself
Breast Cancer Awareness Bra
What Goes Around Comes Around: Stop The Iraq War
UN Women: Auto-Complete Shows Perceptions Of Women
Don’t Buy Exotic Animal Souvenirs
Animal Abuse And Shelters: Same Pet, Different Owner
Buckle up. Stay alive
Deforestation And The Air We Breathe: Before It’s Too Late
For The Homeless, Every Day Is A Struggle
The Prevention Beer Mug: Please Don’t Lose Control Over Your Drinking
One Child Is Holding Something That’s Been Banned In America To Protect Them. Guess Which One?
THIS is advertising. Share these powerful messages with others.