To aid visitors in finding their way to its doorsteps, Sunshine Aquarium in Tokyo has come up with an innovative mobile app.
Anyone with a mobile phone can simply download the Penguin Navi app and start following the augmented reality penguins. These cute aquarium inhabitants are superimposed onto the world around you and lead people straight to the aquarium in an entertaining way.
These GPS penguins waddle and move exactly like real penguins, thanks to motion capture technology applied to penguins.
Not only does the app serve its purpose of making sure people actually get to the aquarium, it has also attracted many new visitors.
Despite no changes to the aquarium itself, since the introduction of the app visitorship has increased 152 percent, all thanks to these cute virtual penguins.
We have no idea how they came up with it, but there’s no doubt that it’s an awesome idea. Share this with others below.